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Title
Text copied to clipboard!Marketing Automation Manager
Description
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We are looking for a Marketing Automation Manager to lead the development, execution, and optimization of our automated marketing campaigns. In this role, you will be responsible for managing marketing automation platforms, designing workflows, and ensuring seamless integration with CRM systems. You will collaborate closely with marketing, sales, and IT teams to drive lead generation, nurture prospects, and enhance customer engagement through personalized and data-driven campaigns.
The ideal candidate is highly analytical, detail-oriented, and has a deep understanding of marketing automation tools such as HubSpot, Marketo, Pardot, or similar platforms. You should have experience in campaign management, segmentation, lead scoring, and reporting. Your expertise will help us deliver the right message to the right audience at the right time, ultimately increasing conversion rates and supporting revenue growth.
Key responsibilities include developing and maintaining automated workflows, managing email marketing campaigns, and analyzing campaign performance to identify areas for improvement. You will also be tasked with ensuring data quality, compliance with privacy regulations, and continuous optimization of marketing processes. Strong project management skills and the ability to work cross-functionally are essential for success in this position.
If you are passionate about leveraging technology to improve marketing effectiveness and enjoy working in a fast-paced, collaborative environment, we encourage you to apply for this exciting opportunity.
Responsibilities
Text copied to clipboard!- Develop and manage automated marketing campaigns across multiple channels.
- Design and implement lead nurturing workflows and segmentation strategies.
- Collaborate with sales and marketing teams to align campaign objectives.
- Monitor, analyze, and report on campaign performance metrics.
- Ensure data integrity and compliance with privacy regulations.
- Optimize marketing automation processes for efficiency and effectiveness.
- Integrate marketing automation platforms with CRM and other systems.
- Manage email marketing campaigns, including A/B testing and personalization.
- Train team members on marketing automation best practices.
- Stay updated on industry trends and emerging technologies.
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or related field.
- 3+ years of experience in marketing automation or digital marketing.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Strong analytical and problem-solving skills.
- Experience with CRM systems and data integration.
- Excellent communication and project management abilities.
- Knowledge of email marketing best practices and regulations.
- Ability to work collaboratively in a cross-functional team.
- Attention to detail and commitment to data accuracy.
- Familiarity with HTML/CSS is a plus.
Potential interview questions
Text copied to clipboard!- Which marketing automation platforms have you used extensively?
- Describe a successful automated campaign you managed.
- How do you approach lead segmentation and scoring?
- What strategies do you use to ensure data quality and compliance?
- How do you measure the effectiveness of marketing automation?
- Describe your experience integrating automation tools with CRM systems.
- How do you stay current with marketing automation trends?
- What challenges have you faced in campaign optimization?
- How do you collaborate with sales and IT teams?
- Are you comfortable training others on automation tools?
